The Competitive Edge: Tips to Recession Proof Your Business The Competitive Edge AIM NA ● 125 Warrendale-Bayne Road, Ste 100, Warrendale, PA 15086 ● www.aim-na.org ● +1 724 934 5688
May 2008
The Competitive Edge is AIM North America’s monthly, quick-read e-newsletter. Our purpose, as the title suggests, is to help you maintain your competitive edge and grow your business by putting you in touch with key information. Inside you’ll find highlights on current reseller, integrator, distributor, or manufacturer issues and market trends (a feature titled Headline AIM), along with member-specific news and information. As good as The Competitive Edge is, we’re open to new ways of making it even better, so your comments and suggestions are welcomed.
Table of Contents • Headline AIM—10 Tips to Recession Proof Your Business • Channel Bytes—E-Mail Strategies: Optimizing Delivery • For Members Only • New Members • RFP Postings • Member News • Industry Events