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AIM North America Newsletter Archive |
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THE COMPETITIVE EDGE
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Newsletter: TCE: How to Execute a Marketing Audit
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| 14 October 2009 |
The Competitive Edge
October 2009
Table of Contents
Channel Bytes—How to Execute a Marketing Audit
BlueStar Extends Offer to VARs
New Members
USA Joins Forces with Lobbyist
Industry News
Tell 'Em What They Want to Hear
VSR Business Optimization Summit
Events
Want to Advertise here? Email AIM NA to Learn More
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Channel Bytes—How to Execute a Marketing Audit
By Michelle Kabele, Channel Marketing Manager, Zebra Technologies
The word "audit" can have a daunting and negative connotation for sure. You hear some say "audit" and you automatically scavenge for your receipts for the past seven years, hoping that the IRS doesn't find a mistake in your (presumably) honest accounting. No one wants to be audited but yet if we were all to perform regularly scheduled audits on ourselves, our programs and our performance, perhaps we would achieve more of our goals, or at least adjust plans along the way when goals must change course due to external circumstances.
Read the full article.
Michelle Kabele leads the teams responsible for managing Zebra Technologies’ innovative and highly successful channel marketing and product marketing strategies. She currently serves on the AIM NA membership committee, past AIM NA board member, and has an MBA from the J.L. Kellogg Graduate School of Management (Evanston, Ill.) and an undergraduate degree from Northwestern University (Evanston, Ill.). For further information, Michelle can be reached at Mkabele@zebra.com.
The tools and products listed in this article are for reference purposes only and should be not taken as an endorsement.
To view past Channel Bytes articles, visit http://www.aim-na.org/marketingtools.php.
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BlueStar Extends AIM Membership Offer to VARs
$300 Towards Your AIM Membership
BlueStar CEO Steve Cuntz is pleased to extend an important opportunity to the Value-Added Resellers. The key to success of any business begins with the employees, both in their knowledge and commitment to the business's industry. AIM has value-add programs, education, and events that promote employee growth, while helping a business capitalize on their existing client base, develop invaluable networks and alliances, and increase their profitability.
BlueStar’s membership with AIM has returned a remarkable ROI value. At the spring AIM Technology Leadership Summit, BlueStar developed relevant relationships that resulted in new business.
“We know our membership is worth every penny that we invest and we are so confident of this that BlueStar is offering $300 towards your AIM membership fees” states Cuntz.
$300 Towards Your AIM Membership
This offer is good for any Value Added Resellers.
The Value Added Reseller must purchase at least one software license from a BlueStar ISV by December 31, 2009.
BlueStar will contribute $300 towards a new AIM membership for you in the form of a credit on your BlueStar business account.
View the List of Participating BlueStar ISVs
To take advantage of this offer, visit the BlueStar-AIM Special Offer website or contact Rebecca Smith at rsmith@bluestarinc.com or 800-354-9776, extension 4210 to process your company's $300 credit following your software purchase.
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New Members
RFID Center for Excellence—University of Pittsburgh
Join Date: October 1, 2009
The RFID Center of Excellence is a world class leader in RFID testing and technology development. Learn more.
View a list of all AIM North America members.
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UID Suppliers Alliance Joins Forces with Leading Lobbyist
The UID Suppliers Alliance (USA) committee, a committee supported by AIM North America, has announced the engagement of The Normandy Group to provide legislative support of the committee's mission to increase awareness of the Department of Defense’s Unique Identification (UID) policy and the need for improved implementation of UID for asset management within the Department.
"The USA committee is thrilled to be working with one of the leading lobbying firms in this industry sector, and believes that they will expand the audience and influence of AIM North America's efforts to guide the United States government and its subsidiaries towards better UID policy adoption," states Gary Moe, chairperson, USA Committee.
Read the full article.
For more information, visit the UID Suppliers Alliance website.
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Industry News
Michigan Households Get RFID-enabled Rewards for Recycling. Metalcraft and Alien Technology. Learn more.
GS1 US Announces Launch of Groundbreaking Foodservice Initiative with Leading Foodservice Manufacturers, Distributors and Operators. Learn more.
ScanSource Continues Intensive Education With Creation Of Healthcare VAR Source. Learn more.
CYBRA, Key West Technologies to supply China with RFID. RFIDNews .Learn more.
Image ID Pioneers Unique Packaging Tracking Software. Pallet Enterprise. Learn more.
New 6” Wide 300 DPI Label Printer Under $2300. Tharo Systems, Inc. Learn more.
Microscan's New Mobile Hawk DPM Imager Easily Reads Any Mark. Learn more.
BlueStar Signs Purchase Agreement with Impuls ID Distribution. Learn more.
TAGSYS and Cegid Partner to Offer Comprehensive RFID Solution for the Fashion and Specialty Retail Market. Digital Producer Magazine. Learn more.
New A-Class Mark II Print Engine Combines Innovative Design With Powerful Features To Meet The Broadest Range Of Applications. Datamax-O’Neil. Learn more.
Airline Industry Gets Smarter with Bags. Wall Street Journal. Motorola. Learn more.
Zebra Technologies Announces Next Generation of High-Performance Xi™ Series Barcode Printers. Learn more.
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Tell 'Em What They Want to Hear
Track & Trace Virtual Trade Show
What are the key questions your potential customers are asking? And how do you get that message directly to them?
The Track & Trace Virtual Trade Show webcast program, December 2-3, 2009, is the perfect opportunity to connect with key end users and to set your company apart as an industry leader by providing answers to the questions they consider most important. UBM and AIM have conducted in-depth market research to determine what topics are the most needed by the key vertical industries that stand to benefit most from auto ID solutions, including RFID and RTLS.
There are only 12 slots available for this premier event. If you’re interested in sponsoring a webcast, or would like to nominate a qualified speaker for one of the topics we've identified, please contact Linda Young or call the AIM office 724-934-4470.
For details on the topics we've identified, please click here. Take a virtual demo for the event by visiting the website.
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The 2009 VSR Business Optimization Summit is the must-attend event for value-added resellers and independent software vendors looking to reshape, rethink and empower their businesses in the year ahead.
Interactive sessions focus on radically different tools and tactics that will reshape the new VAR business model. Industry executive speakers will address the following topics:
Business model transition
How to offer the complete solution package
Building strong channel programs
Negotiation tools and tactics
Revenue growth optimization
If you are a VAR or ISV involved in the SMB channel, then you won't want to miss this event! For complete details and to register, visit the Summit web site.
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Industry Events
AIM members receive reduced rates at all listed events with the “AIM Member Discount” logo. Learn more.
Oct 20 – 21 FDA/UDI Conference Orlando, FL
www.udiconference.com/
Oct 26 - 27 Product Authentication and Brand Security Conference Chicago,IL
www.awa-bv.com/?c=event
Oct 28 – 29 VSR’s Business Optimization Summit Philadelphia, PA
Summit website
Nov 11 – 12 GS1 USA Certification is Edge Lawrenceville, NJ
Registration information
Dec 2 – 3 Track and Trace Virtual Tradeshow Virtual Tradeshow
www.rfedgeexpo.com/home
Jan 10 – 13 NRF Annual Convention & Expo New York, NY
events.nrf.com/annual2010/Public/MainHall.aspx?ID=5938
Feb 7 – 10 RSPA Inspire 2010 Cancun, Mexico
www.gorspa.org/i4a/pages/index.cfm?/pageID=3835
Submit your events to AIM NA. Include your contact information, event name, dates, location, and website.
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THE FINE PRINT
This e-newsletter is brought to you by the
AIM North America
125 Warrendale-Bayne Road, Suite 100, Warrendale, PA 15086 USA
Phone: +1 724 934 5688 ● http://www.aim-na.org
If you do not want to receive The Competitive Edge by e-mail,
please e-mail AIM NA.
Copyright 2009 AIM North America All Rights Reserved
AIM North America, 125 Warrendale-Bayne Road, Suite 100, Warrendale, PA 15086 USA | Phone: +1 724 934 5688 Email: info@aim-na.org
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Other Newsletters:
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| Date Posted |
Newsletter |
Attachment(s) |
| 24 March 2010 |
TCE: A Win-Win for Resellers (Text | HTML) |
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| 10 February 2010 |
The Competitive Edge (Text | HTML) |
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| 13 January 2010 |
TCE: AIDC 2010--Mark, Manage, Mobility (Text | HTML) |
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| 12 November 2009 |
The Competitive Edge (Text | HTML) |
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| 19 October 2009 |
COMPLIMENTARY REGISTRATION TO ATTEND SUMMIT (Text | HTML) |
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| 8 October 2009 |
Shaping the New VAR Business Model (Text | HTML) |
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| 24 September 2009 |
Plan Now to Attend the VSR Business Optimization Summit (Text | HTML) |
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| 22 September 2009 |
AIM North America's UID Supplier Alliance Joins Forces with Leading Lobbyist (Text | HTML) |
387_News_Release_USA_Engages_Normandy_Group.pdf
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| 9 September 2009 |
TCE: Find Your Wireless Computing Niche (Text | HTML) |
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| 7 August 2009 |
AIM Joins BlueStar for Fun & Games at VARTECH (Text | HTML) |
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